Hola Mi Gente! I'm Jennifer, the founder of Shop Aura Official, also known as AURA. In September 2020, amid the challenges of the COVID-19 pandemic, I felt a deep desire for more than my regular 9-5 routine. The isolation of quarantine ignited a passion within me to pursue something greater. Utilizing the time spent at home, I decided to focus on my dreams and turn my passion into reality. After extensive research and brainstorming, AURA came to life. It felt like the natural next step for me.

Raised in San Francisco, CA, by hardworking immigrant parents from Nicaragua, I learned the importance of resilience and determination firsthand. Witnessing their sacrifices to provide for our family fueled my determination to create a better future, both for my loved ones and for the AURA community. Struggling with finding clothes that truly fit and reflected my personality, I set out to create AURA as a blend of my cultural heritage and my love for fashion.

My mission with AURA is simple: to empower people of all ages, sizes, and backgrounds to feel confident and beautiful in their own skin. Whether you're a woman, a man, or one of our little ones, wearing AURA is about embracing your unique essence and feeling like a true Goddess. After what feels like a lifetime of preparation, I'm thrilled to finally share AURA with the world. Here's to embracing our strength and radiance, always!

Xoxo